Credits
- Backdoor Agency
- Studio Mast
The Brief
When companies grow, they can become fragmented. The combination of distributed teams and dispersed documents makes it harder and harder for new hires and long-tenured employees to find the right information. Knowledge is siloed and scattered, and that sprawl starts to slow down the way people work — and the way businesses grow.
The founders of Dashworks saw this frustration and decided to create an intelligent internal home page and search engine for growing companies. Through personalized start pages, Dashworks allows employees to find the most relevant and recent documents, tickets, customers, and other knowledge scattered across their company—all in one place.
Ahead of a round of funding and public launch, the Dashworks team approached Backdoor to overhaul their brand and digital presence. We worked with them to create a brand that better aligned with their mission of simplification, order, and ease.
The founders loved the link between the sunrise starting the physical day and opening Dashworks to start the workday. Inspired by the colors of the sunrise, the palette is a balance between warm and cool. Creating harmony and the spirit of a new day.
Before and After
We worked with the Dashworks team to develop an inviting, informative update to their website. The site showcases a wealth of previously unexplained information, yet, just like their product, does so by organizing the content in a way that is quickly accessible and easily digested.
