The Brief

Element works to help industrial companies combine modern information technology and operational technology analytic systems through enterprise software products. Traditionally, these two sectors, IT and OT, have two separate, disconnected data sets. Believing that data is the foundation of digitally-enabled operations, they help their customers combine these data sets to find insights that transform operational performance, resulting in huge savings.

Ahead of a major product launch, Element approached Backdoor to update their identity and website. Since their product and market can be perceived as highly specialized and overwhelming, it was essential to develop an identity that would attract all audiences. The result was a simple, approachable identity that allows all audiences to understand and digest the content—an identity that allows for multiple levels of information to be easily understood. Echoing the simplification that their products bring to their customers.