The Brief

Launched in Denver in 2020 to address a chasm between workers and employers, PATH has started work with innovators and change-makers to build a hybrid environment tailored to consumers and companies alike.

Working with people from emerging technologies, they wanted a brand that felt as future-forward as the work they were doing. While their previous identity served them well, they felt it was dated and no-longer embodied the new work they were doing.

We worked with the developer and architect to determine the tone and feel of the project. They built a color study and brand predicated on the natural color palette of Denver’s mountainous backyard, while also incorporating pattern elements. This brand system was applied to the web application, so that at every point, consumers were brought in and reminded of interactions with nature.

In our continuing partnership with TAXI, we are building new ventures and additions alongside the first of many offerings they will construct. Project is still in progress.