The Brief

We had the distinct privledge of creating the broader digital design system and website for John Hickenlooper's 2020 Senate campaign.

We began working with the campaign just two weeks prior to the campaign announcement, with no prior assets or brand in place. Through a fast creative process led by our team and collaborative iteration with the campaign, we were able to create a truly unique brand and website.

For our design sprint, we did what amounted to an extensive amount of research on the candidate himself – delving into his background and his values. We ended up drawing a powerful background with his strong entrepreneurial spirt and the local spirt of innovation and change-making.