The Brief

Our job was to de-clutter the site while at the same time deliver the core messaging, all with a look and feel that indicated a modern high-end home, without the hefty price tag. To that end the feel we decided upon was “Sophisticated + Welcoming.”

In order to achieve this goal, we created a desktop UI which alternated between full screen and grid rows, which allowed for a clean balance of negative space, allowing the beautiful images of the homes to be front and center. This balance was then translated across mobile and tablet layouts.

With the marketing plan in place for growing the website traffic, a huge element of the site design was creating a strategy to capture and nurture leads. To that end, we created a cost calculator with a slider for determining the cost of your custom home. This price is then emailed both to the user in a custom designed welcome email, and to Proto Homes