Backdoor

Digital-First Design

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Blog

Client
Roger Ferris And Partners
Expertise
Digital
Launch Date
2019

Credits

  • Backdoor Agency

The Brief

Roger Ferris And Partnres is an award-winning architecture and design firm with studios in Connecticut and New York. We helped them to define their strategic brand positioning, followed by a complete rebuilding.


Drawing inspiration from the firm's commitment to "Architecture is the learned game, correct and magnificent, of forms assembled in the light", we developed a livable, simple yet complex result that reveals on each page.


With the website design, we sought to communicate their values and showcase their projects, while reducing all noise. Through the use of responsive web design practices and full-bleed background imagery, users are brought into an immersive experience that invites you into their work and studio culture.


We developed a comprehensive guide for the visual content, allowing Roger Ferris And Partners to cultivate a coherent and recognisable brand.