The Brief

From the beginning, the project was informed by substantial user research, and a strategic, and collaborative process that included many other individuals and stakeholders, and close involvement by Sweetwater's founders. The site is designed to build trust with users from anywhere. This is accomplished through clear explanations, bold graphics, through the creation of bringing the outdoors online, and engagement which directly invite the user to participate – and above all through respect for the user’s time as they navigate an efficient, modern system.

We let the photographic and video moodboards and soundboards inspire and help the visitors picture themselves at their favorite place outside.

Working for one of the largest craft breweries in the nation was just as great as you think it is. We were told to live, breathe, and drink the brand. We were paid to drink the brand.