Backdoor

Digital-First Design

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Blog

Client
US Chamber of Commerce
Expertise
Digital
Launch Date
2021

Credits

  • Backdoor Agency
  • AREA17
  • COLLINS

The Brief

The U.S. Chamber of Commerce launched a new digital home for the business community that reflects the organization’s commitment to advocating, partnering, and connecting American businesses across the nation and around the world. The dynamic USChamber.com website now prominently features rich media content, expert analysis, and explainer guides on priority issues.


The new site also features the new Chamber OnDemand, a streaming platform showcasing thoughtful and engaging conversations with business leaders, government officials, and experts on the most urgent topics impacting businesses, in addition, it seamlessly integrates with CO—by U.S. Chamber of Commerce, a digital-first platform serving small business owners and entrepreneurs with advice and actionable insights.


Debuting within the new digital home, the Chamber unveiled a modern brand design and bold new logo that symbolizes the interconnectivity of business, government, and citizens—and the Chamber’s central role in bringing them all together to advance our nation.