Credits
- Backdoor Agency
- Robot Koala
The Brief
The freelance market is challenging to navigate and even more challenging to find work. Not to mention getting paid on time. With so much great talent available, the need for a market was overdue. Braintrust developed this new market. Their mission is to help freelancers find quality work they are excited about, all while getting paid fairly and quickly. It is the first user-controlled talent network. They connect organizations with highly skilled tech talent, allowing teams to be assembled to help tackle larger and more complex projects—without charging exorbitant fees.
The founders of Braintrust approached Backdoor to help shape the direction of the digital direction. Creating a flexible web application that would have seamless integration of the brand across all mediums. From the outward-facing website, to the freelancer/client backend, and to the physical manifestation of the brand through ad campaigns.
To convey the collaborative nature of the platform, we wanted to interject a human touch into the otherwise polished brand. Taking inspiration from whiteboard collaboration we were able to develop a unique vernacular for the brand. Scanning rough hand-drawn elements to interact with the polished brand elements to create a greater sense of emotion throughout the buildout. Allowing the partnership and teamwork of the platform to shine in all instances of the identity system.
