Credits
- Backdoor Agency
The Brief
For more than 60 years, the Downtown Denver Partnership has convened, collaborated, and led a bold vision to build an economically powerful center city. With a bias for action, they invest in tomorrow and execute for today, converging the right people at the right time to make an Impact.
With a future-forward mission at hand, they had a brand that was stuck in the past. The partnership came to Backdoor in need of a brand that was more in-line with their vision. Something that could stand the test of time, while looking towards the future.
Before and After
The original mark was based on a landmark clock tower on the famous 16th Street Mall in downtown Denver. While this landmark was and still is a historic structure, it is not one that is widely known or easily recognized in Denver, even by natives.
Along with the partnership, we decided that to help create a symbol that would stand the test of time, it could no longer be inspired by the ever-changing landscape. Something that would be abstract, strong, and could grow over time with DDP and the city.
