Credits
- Backdoor Agency
- Studio Mast
The Brief
Uncork Capital was originally founded as SoftTech VC by Jeff Clavier in 2004.
A lot has changed over the years, but one thing remained the same: their dedication to founders. Along the way, they’ve invested in 200 companies, including Eventbrite, FitBit, and Postmates.
In 2019, they decided to rethink the SoftTech name. Following many founder interviews and an intense partner workshop, they became Uncork. After this workshop, they approached Backdoor, in need of an uncomplicated, yet approachable identity to match their new name.
Backdoor was tasked with all facets of the brand release, including social media avatars, digital presentations, and more.
It was necessary to create a cohesive narrative, creating impact and brand recognition in all applications.
